We share the same passion and, thanks to this new partnership TAG Heuer will appear on millions of screens in homes across the world, enabling us to be better connected to the younger generations than ever before.” TAG Heuer’s integration into Gran Turismo Sport powers us with great pride. I am very proud to announce our brand’s association with the world of digital entertainment. Jean-Claude Biver issued this statement: “TAG Heuer’s history is intertwined with the world of motor racing. The partnership was unveiled at the 87th Geneva International Motor Show, at the TAG Heuer stand, surrounded by exceptional racing cars, including show cars from the F1 Red Bull Racing Team and FIA Formula e Championship, both of which are partnered by TAG Heuer. It is also the first time TAG Heuer has partnered with a leading videogame publisher. Always at the cutting edge of interactive entertainment, Gran Turismo Sport has chosen TAG Heuer as the game’s first ever watch partner. The Gran Turismo franchise has sold 76,910,000 copies worldwide*, and the latest iteration in the franchise, Gran Turismo Sport, is due to launch in 2017 on PlayStation 4. It is also the first time TAG Heuer has partnered with a leading Led by its CEO, Jean-Claude Biver, TAG Heuer is continuing to connect with the youth of today, keeping more closely in touch with the 21st century and its trends. Polyphony Digital has integrated TAG Heuer’s Live Timing Technology into Gran Turismo Sport, providing unparalleled timing solutions within the racing experience. and the game’s creator - and JeanClaude Biver, CEO of TAG Heuer & President of the LVMH Group Watch division, confirmed that TAG Heuer will be the Official Time Keeper in Gran Turismo Sport. Geneva, Switzerland, 8th March 2017 – In partnership today, Kazunori Yamauchi, Senior Vice-President of Sony Interactive Entertainment Inc. Led by its CEO, Jean-Claude Biver, TAG Heuer is continuing to connect with the youth of today, keeping more closely in touch with the 21st century and its trends than ever before. Together, they launched the World Première of a brand new demo created especially for TAG Heuer. and the game’s creator - and Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group Watch division. In attendance were Kazunori Yamauchi, Senior Vice-President of Sony Interactive Entertainment Inc. The partnership was announced to coincide with the Geneva International Motor Show. TAG Heuer is racing head-first into the world of digital entertainment, teaming up with the most famous and well-respected racing video game: Gran Turismo Sport.
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